Ducati backs up on its way to electrification, betting on synthetic fuel
The popular motorcycle brand Ducati, now takes a step back in its commitment to electrification, betting on synthetic fuel. We have to go back to 2019 to remember those statements by the CEO of the company, Claudio Domenicali, indicating that there was little left for the Ducati electric motorcycle to arrive.
Some claims that it seems were not entirely true, since now it has been known that it is betting on synthetic fuels, leaving aside electrification. At the time, the Managing Director of Ducati Western Europe, Edouard Lotthé, said that the closest timeframe in which any of the two models they were planning could appear would be 2021, but given the announcement that we bring you today, it does not seem that that is finally going to happen.
Now comes a jug of cold water in the words of Ducati's vice president of global sales and member of the Ducati board of directors, Francesca Milicia, who had this to say about the brand's plans to launch an electric motorcycle:
“Will we produce an electric Ducati soon? No. We think that for the type of machine we produce now, an electric motorcycle cannot guarantee the pleasure, autonomy, weight, etc., that Ducati riders expect.
In addition, we are carefully studying other solutions to achieve zero or minimal emissions, such as synthetic fuel. Other brands in our group, such as Porsche, are studying it and it is something that we are studying in the medium term. "
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